Question: How are incrementality experiments different from A B experiments? They determine the impact of ads on a consumer's decision to convert or not. They measure

How are incrementality experiments different from AB experiments?
They determine the impact of ads on a consumer's decision to convert or not.
They measure the relative effectiveness of different versions of a marketing campaign.
They typically require a smaller sample size and less sophisticated statistical analysis.
They both require a holdback group to determine which version of an ad performs better.
How are incrementality experiments different from AB experiments? They determine the

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