How are markets segmented? Give an example for each category of segmenting.

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How are markets segmented?

Give an example for each category of segmenting.

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Operations Management

ISBN: 978-0071091428

4th Canadian edition

Authors: William J Stevenson, Mehran Hojati

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Posted Date: Feb 16, 2024 12:53 AM

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How are markets segmented? Give an example for each category of segmenting.

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Expert Answer:

Market segmentation involves dividing a broad target market into subsets of consumers who have common needs preferences or characteristics There are s... View the full answer

Operations Management

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