How are the techniques of binary oppositions, naturalization, and essentialism used in the soap advertisement below? Why

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How are the techniques of binary oppositions, naturalization, and essentialism used in the soap advertisement below?

"Why doesn't your mamma wash you with Fairy Soap?"Public Domain.

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Consumer Behavior Buying, Having And Being

ISBN: 9780135225691

13th Edition

Authors: Michael R. Solomon

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Posted Date: Jan 29, 2024 01:05 AM

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How are the techniques of binary oppositions, naturalization, and essentialism used in the soap advertisement below? Why

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Consumer Behavior Buying, Having And Being

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