Question: How Caesars Palace Casino Digs for Data Description: Caesars Palace Casino in Las Vegas uses data mining (data mining is defined as the process of

How Caesars Palace Casino Digs for Data Description: Caesars Palace Casino in Las Vegas uses data mining (data mining is defined as the process of using computers and automation to search large sets of data for patterns and trends, turning those findings into business insights and predictions) to identify its most profitable customers and predict their future behavior. It then designs incentives to appeal specifically to these customers. Discussion Question(s): Do you see any ethical problems with this process? Is it ethical to encourage people to gamble? Please explain replies.

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