Question: How can businesses control ethnocentricity, i . e . , tendency to hold one's own culture superior to any others? Group of answer choices A
How can businesses control ethnocentricity, ie tendency to hold one's own culture superior to any others?
Group of answer choices
A Rigorous training and education in cultural matters
B By making another, different culture the yardstick by which customs and values are measured
C By acknowledging and adjusting for it as necessary
D Professional managers have no such biases
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