Question: How can event managers utilize market segmentation to understand attendees' motivations and preferences, and why is it important to tailor messages to different attendee segments?

How can event managers utilize market segmentation to understand attendees' motivations and preferences, and why is it important to tailor messages to different attendee segments? Hints: Define market segmentation in event management. Discuss the importance of understanding attendees' motivations and preferences. Provide examples to explain how market segmentation helps in tailoring messages to different attendee segments

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