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Presentation On Management Function Implementation of Akij Food and Beverage. AFBL Brings Quality in Life. AKIJ FOOD & BEVERAGE LTD. Executive Summary The beverage and soft drinks sector is one of the fast-growing sectors of Bangladesh. AFBL is one of the major local manufacturers of soft drinks in the FMCG sector. In the age of globalization and free trade, it is very tough to compete in these soft drinks, and the competition style of this sector changing very frequently. The AFBL is continuously managing itself with this changing environment of competition. History and Location of Akij Group Akij Group of Company is considered to be one of most profound and aged the company that is still sustaining with great success and prosperity. Founder - Late Mr. Sheikh Akij Uddin. . Now Akij have 28 Different Company. The Head office of Akij group is compiled in two multistoried building naming AKIJ Chamber and Mofiz Chamber situated in 73 Dilkusha C/A and 75 Dilkusha C/A, Motijheel, Dhaka. Overview of Akij Food and Beverage . Akij Food & Beverage Ltd (AFBL), a unit of Akij group, came into business in year 2006. Manufacturing of variety sort of snack and beverage products Business Philosophy Akij Group diversified their business in Food & Beverage industry. . Main slogan of AFBL is: Brings Quality in Life. . AFBL has its own marketing and sales department. METHODOLOGY To develop a formulated research work, well structured methodology of data collection should be used to build the research. For my research report I have focus on both the Primary and Secondary data collection sources. Primary Source: This means of source was used to collected raw data and information from the respondents. . Secondary Source: Secondary source of data collection was used to include information regarding strategic marketing and the unique selling preposition of AFBL's brands. Moreover, second hand data of the research to gain ideas of their strategic marketing plan and the implementations. Mission And Vision Of AFBL Mission: To be the market leader in quality food and beverage sector. Vision: To be the leading food and Beverage brands excelling in product quality, social, technical and marketing creativity. Punishments Policy Written Warning Suspension without pay for a period not exceeding 7 (seven) working days. Defer increment for a period not exceeding two (2) years. Degradation to any lower grade. Dismiss the employee without notice. Termination. . Recommendation 1. One of the core influencing reason of consuming AFBL's products is the packaging. AFBL should never take any plan to modify the packaging of the brands specially MOJO, LEMU, CLEMON, SPEED, FRUTIKA. 2. AFBL should hold on to the perform greater promotional efforts to create a platform that preserves the high-level sustainable awareness. 3. The entire Communicational theme of LEMU should be changed by AFBL as because of poor awareness level. 4. The consumers are not that much aware of the strategic Marketing of the brand FARM FRESH. The reason is poor connected activity with the brand thus AFBL should reorganize the brand building strategic of FARM FRESH. Conclusion O Throughout our research, we gained a lot of valuable knowledge regarding the operation of the entire beverage industry. We are highly obliged for being a part of this venture, and understanding their business policies, operational structure, and implementations