How can InnovateTech leverage its mixed-methods approach to not only enhance its marketing strategy but also create a sustainable competitive advantage in the smart home market? A By focusing solely on quantitative data to predict market trends and ignoring qualitative insights, InnovateTech can streamline its product development process. B By utilizing customer feedback from qualitative research to innovate product features while analyzing purchasing behaviors from quantitative data, InnovateTech can ensure its smart home device aligns closely with real customer needs and expectations. C By developing a single marketing campaign that highlights all product features without tailoring it to customer preferences, InnovateTech can maximize its outreach. D By prioritizing the development of a customer loyalty program based solely on sales data, InnovateTech can secure repeat customers without addressing product functionality