How can Lytt$\text{'}$s overall strategic position be evaluated?

$2/$When determining its go$-$to$-$market strategy, how should Lytt define its service portfolio$("$What to Sell"$),$ its target industry and company size $("$Where to Sell?"$),$ and point of contact within the target companies $("$Who to Sell To$?")?$

$3-$ Depending on the definitions reached in question, how should Lytt set up and implement its sales and marketing strategy?