Question: How can PR professionals work to enhance the profession? Allow subordinates to draft their own codes of ethics and professional values. Actively pursue personal professional

How can PR professionals work to enhance the profession? Allow subordinates to draft their own codes of ethics and professional values. Actively pursue personal professional development. Defend their organizations' practices even when they differ from ethical norms. Work with the media to portray PR firms in a positive light

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=+ What characters could become part of everyday culture?

=+1. Work in teams of four or five.

=+5. Now write the same commercial as a 15-second spot. Think about