How can process improvements idencified through markerg anaytics benefit an organization?By increasing the complexity of the mark nerfyty eliminating the need for customer ferchuckBy focusing solety on shors-term sales promotionsBy reducing costs, improving customer experience, and betwer delivering walue acrois marketing activitesQuestion 2What is the primary befeft of usure both ficuncu and non-truencal metrics in marketre performance evaluationif focuses solvely on short-term firuncial gave.It eleminanes the fieed for ferancial daria.It enlylumes long ferm somiter pows