How can the principles of cognitive consistency theory be leveraged to align employee attitudes, behaviors, and perceptions

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How can the principles of cognitive consistency theory be leveraged to align employee attitudes, behaviors, and perceptions with organizational values, objectives, and strategic initiatives?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Posted Date: May 13, 2024 04:18 AM

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How can the principles of cognitive consistency theory be leveraged to align employee attitudes, behaviors, and perceptions

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Cognitive consistency theory also known as cognitive dissonance theory posits that individuals strive for internal consistency in their beliefs attitudes and behaviors Leveraging this theory can help ... View the full answer

Consumer Behavior

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