How can UGC platforms capture value of its community (monetization)? So far, PLM has generated revenues by
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How can UGC platforms capture value of its community (monetization)? So far, PLM has generated revenues by providing market research to pharmaceutical companies. Should it expand its business model to insurance companies and research institutions?
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Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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