Question: How can we leverage data analytics and predictive modeling to personalize marketing messages and offers for individual customers? By using Consumer behavior in a service

  • How can we leverage data analytics and predictive modeling to personalize marketing messages and offers for individual customers?
  • By using Consumer behavior in a service context, 4p in marketing services and design service processes to Provide an explanation of how Service Flowers,SERVQUAL, Blueprinting , Service Delivery concepts can improve customer satisfaction.

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