How can you effectively market a commodity?

a$.$ on price

b$.$ these is no way; you are an order taker

c$.$ adding service components

d$.$ distribute free samples

e$.$ differentiate the productHow can you effectively market a commodity?

a$.$ on price

b$.$ these is no way; you are an order taker

c$.$ adding service components

d$.$ distribute free samples

e$.$ differentiate the productMaking more sales to current customers without changing the product is called:

a$.$ diversification

b$.$ market penetration

c$.$ market development

d$.$ product development

e$.$ skimming

$13.$ Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is $\_\_\_\_\_\_\_\_.$

a$.$ what consumers buy

b$.$ how and how much they buy

c$.$ why they buy

d$.$ when they buy

e$.$ where they buy

$14.$ Marketing stimuli consist of the four Ps$.$ Which of the following is NOT one of these?

a$.$ product

b$.$ packaging

c$.$ price

d$.$ promotion

e$.$ place

$15.$ Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and $\_\_\_\_\_\_\_\_$ characteristics.

a$.$ economic

b$.$ professional

c$.$ medical

d$.$ personal

e$.$ genetic

$16.$ The fastest growing demographic segment $($by percentage$)$ in Canada is:

a$.$ the centenarians $(100+)$

b$.$ the Boomers

c$.$ Gen X

d$.$ Gen Y

e$.$ Gen Z

$17.$ The relationship between the consumer's expectations and the product's $\_\_\_\_\_\_\_\_$ determines whether the buyer is satisfied or dissatisfied with a purchase.

a$.$ perceived performance

b$.$ brand personality

c$.$ market reach

d$.$ consumer market

e$.$ market share

$18.$ Which of the following refers to a nonprobability sample in which the researcher selects the easiest population members from which to obtain information?

a$.$ quota sample

b$.$ judgment sample

c$.$ convenience sample

d$.$ stratified random sample

e$.$ simple random sample

$19.\_\_\_\_\_\_\_\_$ consists of inviting $6$ to $10$ people to meet with a trained moderator to talk about a product, service, or organization.

a$.$ Telephone interviewing

b$.$ Individual interviewing

c$.$ A mail questionnaire

d$.$ An online survey

e$.$ Focus group interviewing

$20.$ Pricing designed to preserve market segmentation and prevent customers from spilling over into other segments are called:

a$.$ price buckets

b$.$ the rule of three

c$.$ segmentation

d$.$ revenue management

e$.$ rate fences