How could the planning process be followed to create a plan for continuous improvements in Lands' End's online customer service?

If you were hired by Lands' End to help benchmark its customer service performance, which three companies would you choose and why?

Provide a Land's End example for each of the following:

$($a$)$ Long$-$range plan

$($b$)$ Short$-$range plan

$($c$)$ Policy

$($d$)$ Rule

$($e$)$ Forecast

$($f$)$ Strategy

$($g$)$ Operational plan

FURTHER RESEARCH $-$ Browse the Lands' End website and check the business news for updates to learn as much as you can about the company. Do the same for L$.$L$.$ Bean. Does one firm or the other have any special advantage in respect to planning for future success? Why or why not?