Question: How customer-oriented is Marriott? How should they compete with Airbnb? Comment on each of the following attributes: Customer focus: Who are their customers? What do

  1. How customer-oriented is Marriott? How should they compete with Airbnb? Comment on each of the following attributes: Customer focus: Who are their customers? What do they value? Competitive focus: Who are their competitors? What are their strengths and weaknesses? Inter-functional coordination: How is the company organized? How do the various departments interact? Market-driven objectives Market intelligence utilization Target marketing Performance measures

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