Question: How did Mastercard use its analytic capability to solve the question at hand? Mastercard used its Test & Learn software to simulate multiple potential promotional

How did Mastercard use its analytic capability to solve the question at hand?

Mastercard used its Test & Learn software to simulate multiple potential promotional strategies and recommend the one with the highest return in the virtual environment.

Mastercard leveraged its proprietary business experimentation Test & Learn software to understand the impact of a several promotions to identify the promotion with the largest incremental benefit.

Using its Test & Learn software, Mastercard conducted a series of robust surveys to determine empirically which promotions would resonate most with GreenTrail

s customers.

Mastercard analysts leveraged the Test & Learn software to analyze historical data and predict which promotional strategies would have the highest return based on year

-

over

-

year sales trends.

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