• How did the article and video affect you?
• How does this article and video catch your attention (or does it all)?
• Has the article changed your mind about something? If so, explain how.
• Has the article and video left you with any questions?
• Were there any unaddressed critical issues that didnt appear in the article or video?
• Does the article or video relate to anything from your past reading experiences?
• Does the article or video agree with any of your past experiences?

Chapter 3: The Science of Influence "Inspirational appeals are the most effective influence tactics in getting people to commit to action." Leadership is influence. -John C. Maxwell Influence has long been recognized as an essential element of leadership. A commonly used definition of leadership states that leadership is "a process of social influence in which one person is able to enlist the aid and support of others in the accomplishment of a common task."1 Influence is a primary social mechanism through which a leader enacts his or her leadership. 2 Ample literature and research addresses the science of influence. Notably, leaders turn to the theory of influence, based on the principles of reciprocity, commitment, and consistency, social proof, authority, liking, and scarcity, developed by Robert Cialdini, 3 a psychologist at Arizona State University, or to the study of influence tactics bu