How do businesses get consumers attention? Use examples, including a picture/sketch to support your answer. Marking Guide Mark Allocation Question 1 Multiple Store Theory of memory 2 Stage 1 with example 2 Stage 2 with example 2 Stage 3 with example Question 2 3 Theory explained 3 Justification of fairness 3 Case studies Question 3 Explanation of methods to gain consumer attention 3 Examples used 2