How do companies create value?

		real and perceived value
		business restructuring
		manipulating price and cost of business
		production and commerce

QUESTION 8

• Clear goals, understanding the competitive environment, awareness of internal strengths and weaknesses, and effective implementation is an example of what?

		ambitious goals.
		superior competitive advantage.
		meticulous planning.
		A successful strategy.

QUESTION 9

• In appraising a firm's profit performance __________ is a better indicator than return on sales.

		return on capital employed
		return on operating margin
		return on equity capital
		net margin