Question: How do company's formulate a pricing strategy? by calculating the costs of production and promotion by ensuring the price aligns with consumers preferences and the

How do company's formulate a pricing strategy? by calculating the costs of production and promotion
by ensuring the price aligns with consumers preferences and the companys brand, and supports the marketing goals for the offering
by researching the maximum price a consumer will pay for the offering
by matching what the competition charges for a similar offering

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