Question: How do consumers make healthcare decisions? How does this process differ from that used in the purchase of more traditional goods and services? What are

How do consumers make healthcare decisions? How does this process differ from that used in the purchase of more traditional goods and services? What are the implications of these differences?

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How do consumers make healthcare decisions? How does this process differ from that used in the purchase of more traditional goods and services? What are the implications of these differences?

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