Question: How do CPC and CPA compare? CPC is always lower than CPA CPA is always lower than CPC There's no relationship between the two metrics

How do CPC and CPA compare? CPC is always lower than

How do CPC and CPA compare? CPC is always lower than CPA CPA is always lower than CPC There's no relationship between the two metrics CPC is lower than CPA, unless that conversion rate is 100% CPA is lower than CPC, unless that conversion rate is 100% Question 10 5pts Which of the following can improve effectiveness of Display Ads? If the landing page is consistent with the Display ad - meaning the content on the landing page is what you would expect to see, by clicking on the ad If the landing page is novel, and unexpected, compared with the Display Ad If the Display Ad contains dramatic or eye-popping visuals

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