How do customers determine how much they are willing to pay for a good or service? based
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How do customers determine how much they are willing to pay for a good or service?
based on the value of distinctive competencies
based on the degree of process innovation
based on the value they get out of it
based on how socially complex the product may be
Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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