How do exogenous variables such as geopolitical shifts and macroeconomic trends act as catalysts for organizational transformation,
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How do exogenous variables such as geopolitical shifts and macroeconomic trends act as catalysts for organizational transformation, and what strategies can be devised to navigate their impact effectively ?
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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