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+ | CD Page view A Read aloud [T Add text | V JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 2019, VOL 26, NO. 1, 43-55 Routledge https://doi.org/10.1080/1051712X 2019.1565136 Taylor Francis Group Check for updates Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty Michael Rodriguez, Stefanie Boyer, David Fleming, and Scott Cohen Lecturer, Campbell University, Raleigh, North Carolina, USA; Associate Professor of Marketing, Bryant University, Smithfield, Rhode Island, USA; "Department of Marketing and Management, Scott College of Business, Indiana State University, Terre Haute, Indiana, USA; "Assistant Professor of Accounting and Business, The University of Virginia-Wise, Wise, Virginia, USA KEYWORDS ABSTRACT ation Z/Millennial Sales; grit, entrepreneurship; Purp