How do I create sales forecast for a marketing plan for Caribou coffee? I am trying to create a marketing plan for Caribou Coffee. I found the following website with information: https://www.franchising.com/news/20121112_caribou_coffee_reports_third_quarter_2012_results.html. I am supposed to summarize the company's budget, schedule and monitoring in a spreadsheet, and include comments. Where do I find this information and how do I do a sales forecast? I appreciate any help or guidance you could give me.