How do I develop a message goal and objective for the organization in regard to employees audience by using the SMART approach objective (SMART - S-specific, M-measurable, A-achievable, R-realistic, T-timely). Based on: who are the specific employee groups that communication will be directed to? How each employee group consumes information and how to best reach and engage them in action?

similar like this example I am providing below which is based on Communication Objectives for employees:

Goal

To crate a new change Leader position in the Community Bank to lead the Change Initiative for Wells Fargo to become a leader within the banking community.

Objective

To build support of employees in the organization by 95% within 5 months, that Wells Fargo will become a leader within the banking industry by making enhancements to the ethics line intake process and hired an outside expert to help identify possibilities for additional improvements.

I need an example like this one but based on AUDIENCE by first developing a goal for the audience and then explaining: who are the specific employee groups that communication will be directed to? How each employee group consumes information and how to best reach and engage them in action? in the OBJECTIVE