How do I measure the actual performance of the marketing plan and compare it to the planned

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Question:

How do I measure the actual performance of the marketing plan and compare it to the planned performance and progress toward reaching the marketing objectives?

I have listed the marketing objectives and smart goals. Any suggestions will be greatly appreciated!!

Marketing Objectives

Based on the situational and SWOT analysis, this marketing plan has a specific goal and two specific objectives. The main marketing goal is to establish the Coliseum as a premium venue in Baldwin County. The primary objective is to increase bookings for varied events throughout the year which will also increase revenue. The secondary objective is to revolutionize the website, so more event coordinators are aware of the Coliseum's potential and availability. "According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years" (Decker, 2022) the website will be revamped by following Decker's checklist: "1) benchmark current performance metrics; 2) determine website redesign goals; 3) define branding and messaging; 4) define buyer persona(s); 5) protect search engine optimized pages; 6) analyze the competition; 7) take inventory of high-performing assets; and 8) choose the right software. (Decker, 2022)A third objective combines the other two objectives directly creating a brand awareness through an increased media presence.

These are my SMART goals: Are they are ok? Do you have any suggestions to make them better?

1) The Coliseum will aim to increase bookings for specific events by 25% over the next six (6) months, specifically booking ten wedding receptions, three (3) monthly rodeo events, and three (3) Mardi Gras balls within the Mardi Gras season (January through March) (Smart Goal 1)

2) The Coliseum will increase social media presence by (tracking) 10,000 website visitors and 10,000 likes on Facebook the first four (4) months from out inbound marketing activities (blog, video series, etc.) and increase visitors on website by 25% and Facebook likes by 25% the second four (4) months to achieve increased media presence. (Smart Goal 2)

3) The Coliseum will raise brand awareness in the next 12 months by partnering with at least three (3) local businesses which will be included in wedding promotional packages. The bookings including promotional packages should increase by 25% within the first six (6) months. (Smart Goal 3)