How do I peer respond and ask a question: Amelia, Thinking about the reader and what they want to achieve should be done before starting to create the executive summary. This aspect of journalism is often overlooked in the haste to publish the news, even though it is crucial. Leaders who are in great demand, have a lot on their plates, and put in long hours often find that they don't have much downtime. The goal of the document should be communicated right away in an effective executive summary. Yet, the development of the business and the acquisition of their consent for certain expenditures or distributions of cash necessitate their advice, direction, and opinion. Best of luck! -Jeremy