How do I respond to $-$ IMC has transformed the way communicators and marketers interact and carry out business. IMC is a planning process intended to align promotional elements in order to establish a consistent message across various communication channels for customers. Toyota has been known for their reputation as the world's largest automaker since the $2000\text{'}$s$.$ This successful business adopts a customer$-$centric approach that emphasizes their quality and reliable vehicles. In addition to considering their top$-$notch quality that exceeds customer expectations, Toyota often uses the pathos technique in their advertisements to further improve customer loyalty. Other IMC tools used to market their products and maintain their position as the market leader includes an inclusive website, social media, email, and other content marketing. Toyota does an outstanding job at being present online and staying engaged to expand their reach and build relationships with consumers.