How do macroeconomic factors such as globalization, trade dynamics, and geopolitical tensions intersect with the technology cycle,
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How do macroeconomic factors such as globalization, trade dynamics, and geopolitical tensions intersect with the technology cycle, exerting influence through supply chain dependencies, market integration pressures, and innovation diffusion pathways, while concurrently precipitating structural shifts, competitive realignments, and strategic imperatives within the global technological landscape ?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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