Question: - *How do microcultures affect value? - How does the fact that culture is hierarchical affect consumer behavior? - How is role conflict related to

- *How do microcultures affect value?

- How does the fact that culture is hierarchical affect consumer behavior?

- How is role conflict related to microcultures?

- What are the major U.S. microcultures?

- *What are some of the distinguishing characteristics of the Millennial microculture in the USA?

- How are demographic and geodemographic analyses similar?

- What are the major cultural and demographic trends that are influencing consumer behavior?

- What is the major factor that is influencing the increase in cultural diversity worldwide?

Based on Consumer Behavior 8th Edition by Babin + Harris. Chapter 10 Discussion questions.

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