Question: How do situational characteristics affect the way consumers pay attention to an advertisement? Multiple choice question. They provide the relationship between the message and emotional

How do situational characteristics affect the way consumers pay attention to an advertisement?
Multiple choice question.
They provide the relationship between the message and emotional response.
They provide context for the interpretation of an advertisement.
They tend to have no effect on the perception of an advertisement.
They cause an advertisement to be understood independent of its surroundings.

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