Question: How do the 6 Is of the e - marketing mix framework developed by McDonald and Wilson in 1 9 9 9 help marketers

How do the "6Is of the e-marketing mix" framework developed by McDonald and Wilson in 1999 help marketers to exploit the practical benefits of digital marketing?

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How do the " 6 Is of the e - marketing mix" framework developed by McDonald and Wilson in 1 9 9 9 help marketers to exploit the practical benefits of digital marketing?

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