How do the$$campaigns build awareness $($i$.$e$.,$ how are the campaigns building top$-$of$-$mind awareness with potential consumers$)?$

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How do the campaigns increase the consumer's interest level $($i$.$e$.,$ how do the campaigns persuade potential viewers that the movie is worth seeing$)?$

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How do the campaigns build desire $($i$.$e$.,$ how do the campaigns move$$consumers from "I like the movies" to "I want to see the movies"$)?$

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How do the campaigns$$encourage the consumers to take action $($i$.$e$.,$ how do they get consumers to purchase tickets, etc.$)?$

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Please be specific when addressing each of the AIDA components.

iron man $3$