How do they interconnect, effectively or otherwise, the implications of these sentences?Where market compettion in "specialty" coffes has neached an all-time high, a sustainable competitive advantage is now much more about muperimental slements than just product According to Zolthuml et al,[2018], service qualty is the main differentiator if products become commoditised. Thompson st al,[2024] valuate the above observation, arguing that an aparience-based blifierventietion creates a stronger emotional bond with customers, resulting in higher and lifetime value,