Question: How do we define a product / market expansion grid in marketing? Group of answer choices The process of developing and maintaining a strategic fit

How do we define a "product

/

market expansion grid" in marketing?

Group of answer choices

The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

The process by which management evaluates the products and businesses making up the company.

A portfolio

-

planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs.

A portfolio

-

planning tool for identifying company growth opportunities through market penetration, market development, product development or diversification.

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