Question: How do we define the technological environment in marketing? Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a
How do we define the "technological environment" in marketing?
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.
Factors that affect consumer buying power and spending patterns.
Forces that create new technologies, creating new product and market opportunities.
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