Question: How do we identify and describe unmet needs. Use Constable ( 2 0 1 4 ) and Klement ( 2 0 1 8 ) to

How do we identify and describe unmet needs. Use Constable (2014) and Klement (2018) to design a customer discovery research strategy. The strategy should include:
Where you will find potential customers
A list of questions you will ask to avoid leading the witness, discover Pains and Gains, and discover jobs to be done.
Your weekly commitment to get to 100 interviews by Week 8.

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