How do we know if a firm is pursuing a blue ocean strategy? The firm works to increase their differentiation to a specific group of customers while maintaining low costs. All of their decisions aim to lower costs below their competitors' costs. Some of their decisions lower costs while simultaneously adding value. SPEED PRO

How do we know if a firm is pursuing a blue ocean strategy? The firm works to increase their differentiation to a specific group of customers while maintaining low costs. All of their decisions aim to lower costs below their competitors' costs. Some of their decisions lower costs while simultaneously adding value