Question: How do we measure the return on research and development investment in pharmaceutical, medical device, and biotechnology firms? Describe the nature of the return to

How do we measure the return on research and development investment in pharmaceutical, medical device, and biotechnology firms? Describe the nature of the return to research and development activities. What do we mean by the concept of variability of returns in the pharmaceutical industry? How do the returns to pharmaceutical firms differ form those of medical device firms?

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