Question: How do you answer task 2 , 3 , 4 ? Case Study C - Analysing Historical Data This data below is for the previous
How do you answer task Case Study C Analysing Historical Data This data below is for the previous twelve months from a room city centre hotel with standard rooms. Rack rate is and there are three other rates used. This table shows the number of reservations for each customer type for each month. Commercial Agency Group Weekend Total Rooms Rack Customer Type Bate January Ponery March Abo May Juno July August September CODE November December C From this historical data you are required to calculate the following: Task Occupancy achieved for each month Room Revenue achieved per month Average Room Rate achieved for each month Task Calculate: Based on the total number of rooms sold, the percentage mix of business achieved per month from each customer type. Task From these calculations, comment on the demand patterns from each of the customer types. You might want to consider some of the following yieldorientated issues: demand at specific times of the year from each type of customer additional promotions that should have been carried out the need for attracting higher paying groups to the property Task What additional historical data would assist you in analysing the data, evaluating performance, forecasting and in making yieldoriented decisions?
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