How do you attack a Category Leader? Attacking a market leader is always difficult. Some strategies recommend attacking a leader head-on by targeting its strengths. Other strategists disagree and recommend flanking and attempting to avoid the leaders strengths. Take a position on if the best way to challenge a leader in the market the best way is to attack its strengths versus the best way to attack a leader is to avoid a head-on assault and to adopt a flaking strategy. You can select specific examples of companies in an industry to explain your arguments. (Key Points: Definition of Category Leader; General Attack Strategies like Frontal Attack, Frank Attack, Encirclement Attack, Bypass Attack, Guerrilla Warfare; Given examples in every strategy) (Word: Minimum 1000 words to Maximum 2000words)