Question: How do you calculate brand equity? Multiple Choice Subtract the sales of generic brands from branded items in a category. Add the sales of generic

How do you calculate brand equity?
Multiple Choice
Subtract the sales of generic brands from branded items in a category.
Add the sales of generic brands and branded items in a category.
Subtract the sales of branded items from generic brands in a category.
Add the costs of packaging and labeling to production cost.
Subtract the product line's depth from the product mix's breadth.
How do you calculate brand equity? Multiple Choice Subtract the sales

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