Question: How do you classify your consumer decision-making process low or high involvement/effort? Outline 2 products and 2 service examples, highlighting the concepts detailed in: Chapter

  1. How do you classify your consumer decision-making process low or high involvement/effort? Outline 2 products and 2 service examples, highlighting the concepts detailed in: Chapter 8 -Judgment and Decision-Making Based on High Effort and Chapter 9 - Judgment and Decision-Making Based on Low Consumer Effort.

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