Question: How do you explain this difference? Is Starbucks bucking the bandwagon effect, or is something else going on? Alliances are often used to pursue business-level

How do you explain this difference? Is Starbucks bucking the bandwagon effect, or is something else going on? Alliances are often used to pursue business-level goals, but they may be managed at the corporate level. Explain why this portfolio approach to alliance management would make sense.

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