how do you make a financial projections section for amarketing plan. here is an example of one but how did they get those numbers ?

Sales Revenues for Paradise Kitchens, Inc Figure 2. promotion strategies. Sales have continued to rise, but at a less dramatic rate. Sales revenues appear in Figure 2 $5,123 5,000 067 4,000 Five-Year Projections 3,174 Five-year financial projec- tions for Paradise Kitchens appear below. These projec- 2.000 tions reflect the continuing growth in the number of cases sold (with eight packages of Howlin' Coyote chili per case). 3,000 2,428 1,650 1,000 600 210 380 60 2008 2010 2012 2014 2016 Year Projections (000s) Actual Year 1 Year 2 Year 3 Year 4 Year 5 2016 2017 2018 2019 2020 2021 Financial Element Cases sold (000s) Net sales ($000s) Gross profit (5000s) $2,545 $4,820 $6,527 $8,831 $10,597 $12,717 Operating profit (5000s) $339 $985 $2,906 $2,805 $3,366 $4,039 353 684 889 1,249 1,499 1,799 $5,123 $9,913 $12,884 $18,111 $21,733 $26,080 8. Organization Paradise Kitchens's present organization appears in Figure 3. It shows the four people reporting to the President. Below this level are both the full-time and part-time employees of the Company