Question: How do you prepare aCVP income statement for current operations and after Michelles changes are introduced? Michelle Willis is the advertising manager for Bargain Shoe
How do you prepare aCVP income statement for current operations and after Michelles changes are introduced?
Michelle Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $22,000 in fixed costs to the $286,000 currently spent. In addition, Michelle is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Michelle's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety
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